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Our journey started in 2017 with a small grant from the United States National Science Foundation (NSF). We used that humble grant to conduct a months-long study into the industrial automation market. As you can imagine, our study was both an eye-opener and a shocker! Industry statistics showed us a staggering $30B+ spent in the US each year on forklift accident costs with almost 100 deaths and 36,000 serious accidents. On top of that, there is a massive 43,000+ shortage of skilled equipment operators. Worker shortages and growing productivity pressures from e-commerce are forcing material handling workers into unsafe and extremely stressful working conditions.

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