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Senior industry figure joins Bot-Hive

Written by

Neil Martin

Neil Martin

A former Managing Director of Sharp UK and Marketing Director of Sony UK has joined Bot-Hive. 

Paul Hide has been appointed as a Strategic Advisor and his main role is to advise on the company’s commercial strategy. He has over 30 years of Tech Sector experience. 

Currently Paul is CEO of the Association of Manufacturers of Domestic Appliances (AMDEA), a members  trade association. He is also a Non-Executive Director at Certsure and a Commissaire for British Cycling. He has  held senior positions at leading associations including Chief Operating Officer of Tech UK, the UK's leading technology trade association. 

Bot-Hive co-founder and CEO Jacques Bonfrer said: “We are delighted to welcome Paul to our team as a Strategic Advisor. He brings with him a wealth of knowledge and experience that will greatly add to what we are achieving at Bot-Hive. In all of Paul's past and current roles, automation has been a key entity within the teams and organisations he has been responsible for. I look forward to working closely with him.”

Chris Hayes, Bot-Hive co-founder and COO, said: “To secure someone with Pauls’ experience and network is a great strategic win for Bot-Hive, not only will Paul be able to help guide the business in the right direction but he can also open doors to his extensive network, allowing our business to get closer to our demand side user. Paul understands the importance of robotics and we are excited to be able to work closely with him over the coming months.”

Paul added: “I’m delighted to be given the opportunity to work with the Bot-Hive team. Industrial Automation is the fourth revolution of manufacturing and supply chain optimisation with AI and Robotics playing a critical role in enabling new solutions. The possibilities are immense and Bot-Hive is well positioned to be a leading player in facilitating this new world.”

Paul is the first of three appointments that the Bot-Hive team will be announcing in the coming months as it looks to strengthen its position in the market as a new channel partner for robotics manufacturers, integrators and organisations who are looking to onboard robotics into their workflows.



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Paul Hide has been appointed as a Strategic Advisor and his main role is to advise on the company’s commercial strategy. He has over 30 years of Tech Sector experience.

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