Cutting of Custom Printed Marshmallows
600% growth in Year 2
Less product waste
Faster production time
Reading based Boomf had been struggling to keep up with their orders
As the company specialised in such a niche product of custom printed novelty marshmallows, the founders initially feared that it would not be an easy job to find a piece of specialised equipment and create custom built automation.
The bottleneck issue was at the cutting stage of the marshmallow production
The cutting process took too much time and generated a lot of product waste
Started in 2013 by founders James Middleton and Andy Bell, Boomf enables its customers to print their choice of photos, graphics and messages on to marshmallows. The idea proved so popular that wit...